Laundry Service Is No. 7 on Ad Age's 2018 A-List
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But its account losses last year are eclipsed by its wins, including J. Crew, Celestial Seasonings, NBC Sports, Sephora, Nike and Foot Locker.
“No one really believed in us at the time we started. And now they’re seeing [us] as more efficient,” says Alyson Warshaw, Laundry Service’s chief creative officer and, as it happens, Stein’s wife. “Clients need everything in one place. They can’t spend months figuring out one piece of content.”
A key piece of that equation is Cycle, which Laundry Service evolved in 2016 from an internal influencer management division to a full-scale media company and content studio. Last year, Cycle opened new revenue streams for the agency by striking content-creation deals with ESPN and Discovery Communications, and launching shows like the interview series “Inner Circle” and “In the Zone” that live on social platforms.
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