Latest Items on Harley-Davidson’s Crowd-Sourcing List: the Actual Bikes
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Harley-Davidson is continuing to use its “crowd-sourcing” strategy, this time for consumer input on the actual bikes that are getting the largest new model launch in the company’s history.
Under the plan, Harley-Davidson is rolling out eight new 2014 motorcycles featuring improved power and braking performance, voice-recognition phone and music and more dramatic styling. The new bikes will pass faster, stop quicker and see further at night, promises the Milwaukee-based company.
Project Rushmore, as it was dubbed, was confidential for three years, said chief marketing officer Mark-Hans Richer, as Harley-Davidson asked thousands of riders what they wanted in the next generation of bikes. But because of that secrecy, Harley-Davidson could not go quite full-throttle at crowd-sourcing creative as it has in the past under the structure set up by crowd-sourcing specialists Victors & Spoils in Boulder, Colorado.
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