Jan
24
Latest Auto Brand to Skip Super Bowl XLIX: Hyundai Ends Seven-Year Streak
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Hyundai has decided not to advertise in Super Bowl XLIX, snapping a streak of seven consecutive appearances in the game. It joins a growing list of automakers that frequently buy into the big game but are abstaining for 2015.
Auto brands in Super Bowl XLIX include Lexus, Nissan, Toyota, BMW, Kia and Mercedes-Benz, but the game won’t be the kind of over-saturated demolition derby that viewers have gotten used to lately.
Recent Super Bowl advertisers that are sitting out 2015 include Audi, which had been an advertiser in the game since 2008; Volkswagen, the brand behind 2011’s hit Super Bowl ad “The Force” and last year’s “Wings”; General Motors, which ran two ads in 2014; Lincoln; Jaguar; Honda and Acura.
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