Late-Night Becomes a Construction Zone for Comedy Central
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Jon Stewart redefined late-night and helped give Comedy Central new influence when he joined the “Daily Show” in 1999. The network had been gaining momentum since debuting “South Park” a few years before, but it was Mr. Stewart’s fresh take on both news events and the late-night format that opened the door to a different audience, and as a result, new advertisers.
Now, as Mr. Stewart prepares to leave the talk show, shortly after Stephen Colbert and Jon Oliver made their own exits, Comedy Central is tasked with revamping its late-night programming block and convincing advertisers it can continue to attract the younger, male audiences on which it has built its business.
“It’s pretty monumental,” said David Campanelli, senior VP-director of national broadcast, Horizon Media. “He basically created a whole new genre, or at least sub-genre, and put Comedy Central on the map in a whole different way than they had been before.”
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