Mar
27
Land Rover Shfits Creative Account to In-House Agency Spark44
Posted in: Uncategorized
Land Rover is shifting its global strategic and creative ad accounts to Spark44, which handles its sibling brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover.
Young & Rubicam had handled creative duties, while Ogilvy & Mather handled digital user experience and web design and Wunderman handled CRM, Land Rover said.
Land Rover is switching to Spark44 as the brand prepares to expand two families of vehicles — Discovery and Defender. Both vehicle ranges will be priced above the Range Rover lineup.
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