Lady Gaga Signs With Bud Light for New Campaign

Category: Beyond Madison Avenue
Summary: Bud Light is hooking up with Lady Gaga in a new TV ad debuting tonight during “Sunday Night Football,” as the nation’s largest beer continues its celebrity-driven marketing approach.

The spot is part of a larger deal that also includes a “Bud Light x Lady Gaga Dive Bar Tour,” further TV commercials featuring portions of tracks off Lady Gaga’s new album…

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