Oct
29
LA Clippers New Campaign: We're Not Owned By A Racist Anymore!
Posted in: Uncategorized
The Clippers are under new ownership, and they want everyone to know it.
Last night, the team launched a 60-second spot and campaign dubbed “Be relentless.” The spot is an anthemic call-to-action, with a voice over saying, “You think you know who we are; you’re wrong. … We have walked through fire and come out on the other side.”
RPA, which won the account last month following a review, handled the campaign.
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