L.A. Startup Enlists Famed Behind-the-Scenes Guys for Job-Hunting Work
Posted in: UncategorizedIf the names Simon Duggan and Gerald Sullivan don’t ring a bell, perhaps you may know their work as cinematographer and set designer, respectively, on films ranging from The Dark Knight Rises to The Grand Budapest Hotel.
Now, the pair works in sync to promote a job-hunting site called ZipRecruiter in the latest campaign from Santa Monica-based shop and AOR Tiny Rebellion (which has also worked with the likes of TrueCar, Hotwire, and Bolthouse Farms).
Some may have had enough of blown-up screens and incessant clicking/typing in ads, but ZipRecruiter CMO Allan Jones seems enthused, saying in a statement:
“Our new TV ads are the next step in our aggressive integrated marketing strategy, which is one of the keys to our tremendous growth. This is an opportunity to connect with a larger audience of business owners on an emotional level. We are confident that the ambitious campaign executed by Los Angeles-based Tiny Rebellion, will achieve that beautifully.”
Check out the more intuitive, visually appealing second spot from the campaign below.
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