Nov
06
Kroger Launches New Brand Positioning and First Work From New AOR DDB New York
Posted in: UncategorizedPALM SPRINGS, Calif.– At the beginning of the year, Kroger announced it was looking for its first-ever creative agency of record (AOR) to help unify messaging across its core nameplate and the several brands it owns across the country. In July, the nation’s second-largest retailer, with more than $120 billion in sales, revealed that it…
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