Kraft Will Give McCafe Rollout a Big Marketing Boost
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Kraft Foods Group is planning a major campaign to back the national rollout of McCafe bagged coffee, which is expected to begin hitting stores next week. The product is being introduced in partnership with McDonald’s.
DDB Chicago, which is McDonald’s longtime national agency, has been picked as the lead creative agency for the campaign, which is expected to begin in the first quarter of next year, Kraft confirmed to Ad Age. The effort is expected to include national TV, print and digital. Kraft is leading the manufacturing, distribution and marketing for McCafe in stores.
“We’re excited to begin the journey of McCaf in retail with DDB,” Adam Butler, marketing director for McCafe at Kraft, said in a statement. “Their strategic expertise and knowledge of both the McCaf brand and CPG sector are invaluable as we bring one of America’s most beloved and fastest-growing coffee brands to the grocery aisle later this month.”
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