Kraft Restructures as It Eyes More Brand-Building
Posted in: Uncategorized
Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building.
Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.
The change means Kraft, as of July 1, will have six divisions: beverages, cheese, refrigerated meals, international and foodservice and the two new ones: meals and desserts and “enhancers” and snack nuts. The move is meant to put more focus on brand-building and simplifying the portfolio, which has many brands and categories, the company said in a statement, referring to the former grocery division, which will be eliminated.
Post a Comment