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Kraft Heinz Co. is joining the ranks of Big Food peers with a venture capital fund focused on concepts that are shaking up the food industry, such as supply chain technology and e-commerce.

The packaged-food giant has committed $100 million to start a new firm called Evolv Ventures, which will invest in food technology companies. To lead the Chicago-based fund, Kraft hired Bill Pescatello, a founding member of Peacock Equity, an investment group put together by NBCUniversal and GE Capital.

“There’s a ton of disruption in the food industry driven by technology and new models,” Pescatello said in an interview. Evolv will focus on startups working on supply chains, logistics, e-commerce and direct-to-consumer projects, he said.

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