Hasta La Creative!

For today’s marketers, it’s near impossible to get through the day without hearing or seeing the phrase “big data” at least once. Much of the conversation around big data or data-driven marketing focuses on the fact that marketers must use new data sources and analytics to inform smarter campaigns and business decisions.

What that discussion lacks, however, are real-world examples from the brands and companies that are winning with data.

So what do data winners do differently? They take great analytics and add strategy (looking for the right things) and innovation (using that information to explore new opportunities, build their brands, and create more value).

Continue reading at AdAge.com