Aug
18
Kohl’s, JCPenney Look to Reduce Newspaper Advertising
Posted in: Uncategorized
NEW YORK (AdAge.com) — In the face of a tough economic environment, Kohl's and JCPenney are evaluating their newspaper-circular strategy. Retailers of all stripes are looking for more effective ways to stretch their advertising budgets, and for many that includes looking instead to cheaper online programs, as well as more measurable direct mail strategies.
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