Mar
16
Knowing What People Think is a Big Deal
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: People wonder why David Ogilvy was such a success. In reality, it is no wonder; he examined what his customers wanted, and then he gave it to them.
Ogilvy was trained under the famous Dr. Gallup, the creator of the Gallup poll. In Ogilvy’s time, he was charged with figuring out what movies should be more successful than others…
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