Knix Drops a Banging Anthem, ‘Blood, Sweat & Pee,’ to Tout Its Leakproof Undies

Knix, a fast-growing intimate apparel brand, has been rattling the cage of conventional players in the category since it debuted in 2013. In a new TV campaign, Knix sets its disruptive mission to music, featuring its size-inclusive underwear on diverse models and a banger straight out of the early aughts called “Blood, Sweat & Pee…

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