KitKat Challenges Gen Z to a Staring Contest With Cats, Owls and Goats

Nestl? chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival–including a cat, owl and goat–not to blink first. With the return of its “Have a break, have a KitKat” brand positioning, the “Blink Break” contest will aim to provide “a fun distraction” to players, according to…

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