Kind Isn't Playing Nice as it Bashes Sugary Fruit Snacks
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If you’re passing by Times Square today, don’t be surprised to see statues of kids made of sugar — well, something that looks like sugar, and it’s to make a point. Kind wants you to know kids are taking in too much added sugar — while also promoting one of its products, Kind Fruit Bites.
Kind’s installation is meant to highlight that the average U.S. child consumes about 64 pounds of added sugar a year in foods and drinks, roughly the weight of an average nine-year-old. Along with the statues that resemble children is a temporary art installation that looks like 45,000 pounds of sugar, “the amount that U.S. kids eat every five minutes,” says Drew Nannis, head of integrated communications at Kind. (The statues have the look of sugar without the actual sugar so that there’s not a swarm of insects.)
The snack bar company has long relied on fruits, nuts, and seeds for its products, but it too is no stranger to sugar. Many of its snack bars contain sugar and some also have glucose syrup. “We have nothing against sugar,” Nannis said.
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