May
22
Kimberly-Clark switches CMOs amid global creative review
Posted in: Uncategorized
Kimberly-Clark has appointed a new chief marketing officer amid the company’s global agency review.
In a brief statement on Monday, the marketer of such brands as Huggies, Kleenex, Cottonelle and U by Kotex says Giuseppina “Giusy” Buonfantino has been named CMO, reporting to President-Global Brands and Innovation Tony Palmer. Buonfantino assumes the role immediately, a spokesman says, but prior CMO Scott Usitalo will continue with the company through Aug. 1 to help with the transition.
Usitalo, who took the job two years ago, plans to retire “to spend more time with family and get back to his passion of rebuilding cars,” according to company spokesman Terry Balluck.
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