Mar
20
Kimberly-Clark in Talks With Several PR Agencies
Posted in: Uncategorized
Kimberly-Clark is in talks with a handful of PR agencies as the company reevaluates its communications needs, Ad Age has learned.
The Texas-based marketer doesn’t have an agency of record currently, and it’s not immediately clear how these talks might impact the company’s agency-relationship structure. Executives familiar with the matter have said that the company is looking for corporate communications support.
The company –which is the maker of Huggies diapers, Kleenex tissues and Kotex feminine care products — spent $304.6 million on measured media in the U.S. in 2012, according to Kantar Media.
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