Nov 21

Kia Plans Super Bowl Pitch to Introduce K900 Flagship Sedan

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Kia Motors plans to return to the Super Bowl next year with new advertising to help launch its new K900 rear-wheel drive flagship sedan in the United States.

The car was introduced Wednesday at the Los Angeles Auto Show. The Super Bowl, airing next year on Fox, will run advertisers $4 million for 30 seconds of commercial air time.

Continue reading at AdAge.com

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