KFC Tries Again to Boost Slumping China Sales, Using Celebs This Time


In China, celebrity endorsements are the tried-and-true ad formula. And KFC hard at work trying to revamp its brand in China — is going with a full-on onslaught of not one but five celebs.

To put their collective star power in perspective: One of the actors involved has 72 million followers on Weibo, China’s Twitter equivalent.

As KFC introduces 15 items — 10 of those brand new and 5 relaunched — in China, a digital campaign from Ogilvy Shanghai uses stars to represent new menu additions. (For example, a tender-hearted reality star plugs new rice-based comfort foods.) Then the celebs compete for “likes” on social media.

Continue reading at AdAge.com

No Responses to “KFC Tries Again to Boost Slumping China Sales, Using Celebs This Time”

Post a Comment