Hasta La Creative!

On Tuesday, reports the Associated Press, Col. Sanders’ handwritten original KFC recipe was moved, under heavy security, from KFC’s corporate offices “for the first time in decades.” It “was placed in a lockbox that was handcuffed to security expert Bo Dietl, who climbed aboard an armored car that whisked away with an escort from off-duty police officers.” There’s more: “So important is the 68-year-old concoction that coats the chain’s Original Recipe chicken that only two company executives at any time have access to it. KFC executives said they decided to upgrade security after retrieving the recipe for a new line of Original Recipe chicken strips.” Three observations: 1) That armored car better not stop to let a bunch of chickens cross the road. It’s a trick! Those hens are packing heat! 2) For a nonsensical PR stunt, this is way more compelling than most current media news, notably the story that Esquire‘s 75th anniversary issue will feature an “electronic paper” cover. 3) If Esquire ever figures out how to polybag KFC drumsticks, it could revive print media and also provide the perfect tie-in for Capri Sun juice pouches and Wet Naps.

—Posted by David Gianatasio