May
23
KFC hands U.S. media to W&K, its creative agency
Posted in: Uncategorized
KFC U.S. has handed media buying and planning to Wieden & Kennedy, which has been its creative agency since 2015.
Spark Foundry, part of Publicis Groupe, had handled the U.S. media account since January 2017.
“KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency,” KFC U.S. Chief Marketing Officer Andrea Zahumensky said in a statement. KFC hired Zahumensky from Procter & Gamble in December.
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