Aug
25
KFC Colonel's New Edge Is a Nod to His Past
Posted in: Uncategorized
When KFC plucked Darrell Hammond from the role of Colonel Sanders, passing the closet of white suits to Norm Macdonald, many wondered whether the chicken chain was disappointed with its spring campaign.
But KFC U.S. Chief Marketing Officer Kevin Hochman called the Hammond-led effort “phenomenally successful.”
“We had tremendous buzz and our sales were better than what we had expected,” said Mr. Hochman, who joined Yum-owned KFC in 2014 after nearly two decades at Procter & Gamble.
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