Hasta La Creative!

Keysight Technologies, a spinoff of Agilent Technologies that provides electronic measurement equipment, this week announced its launch with a global ad campaign targeting engineers.

To mark its launch as a publicly traded company, Keysight executives rang the opening bell of the New York Stock Exchange on Monday and kicked off a global ad campaign created by agency Hydrogen, Seattle.

Agilent is a $6.8 billion maker of testing and measurement equipment. It spun off from Hewlett-Packard in 1999, and since then has focused on two primary industries — life sciences and electronics engineering.

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