Key Sponsors Praise NBA Move to Pull All-Star Game From N.C.
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The National Basketball Association today said it would pull the 2017 All-Star game from North Carolina, citing the state’s controversial anti-LGBT law. And sponsors — which faced the prospect of dealing with protests — are big winners in the decision, said sports marketing experts.
The league made the move official Thursday afternoon, saying in a statement that it is seeking a new location for the game with hopes of returning to Charlotte in 2019 “provided there is an appropriate resolution to this matter.”
For sponsors “this is a net positive because it takes away the controversy,” said Jim Andrews, senior VP-marketing for sponsorship consultancy IEG. “They will now not be the center of protests or anything like that if the All Star Game was to be in Charlotte,” he added.
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