Hasta La Creative!

MDC’s CP&B has named veteran Wieden & Kennedy Creative Director Kevin Jones as the top creative in its Los Angeles office, which works on accounts such as Applebee’s, Charles Schwab, A.1. Sauce and Grey Poupon.

The move is part of a series of creative executive changes at CP&B in Los Angeles and elsewhere. Jason Gaboriau, who was executive creative director in Los Angeles along with Sue Anderson, left in September. Ms. Anderson will now leave her role as executive creative director to focus on other projects, including writing a book. She will still work with CP&B on projects, however, and continue in her post until Mr. Jones takes over in February. As executive creative director, Mr. Jones will run creative for the L.A. office without a co-executive creative director.

CP&B Worldwide Chief Creative Officer Rob Reilly left last December, and the agency decided not to fill his post. Instead, it said it would give more autonomy to the creative leaders in individual offices. In April, CP&B named Ralph Watson chief creative officer of the Boulder office. Bob Winter, the creative lead in CP&B’s Miami office, left earlier this year for VSA Partners. The agency plans name a successor but has not yet.

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