Jun
30
Keith Weed at Cannes: ‘Unilever Will Increase Digital Investment’
Posted in: Uncategorized
In a session at the International Advertising Festival in Cannes with WPP Group Chairman-CEO Martin Sorrell, Unilever Chief Marketing and Communications Officer Keith Weed vowed his company will double digital spending this year. In an interview with Advertising Age after his talk, Mr. Weed explained more about why he believes the company needs to do that.
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