"Keep It Real" Campaign from McAfee Warns of AI Scams
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Keep it Real is a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being scammed.
In one of the campaign’s digital ads a woman is lounging on a beach, when her head suddenly rotates a full 360 degrees.
Credits
Kim Mickenberg, Partner, Campaign Design
YanYan Zhang, Partner, Brand Design
Susan Pfeifer, Partner, Head of Operations
Anne-Marie Rosser, CEO
Efrain Bahena, Director, Strategy
Pete Barnett, Director, Design
Cody Fenske, Associate Creative Director, Design
Rachel Kim, Senior Designer
Tarek El-Mofty, Associate Partner, Production
Thomas Horne, Director, Animation and Editorial
Maria Erdmann, Associate Director, Copy Editor
Briana Lockett Van Andel, Business Affairs Manager
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