KBS Takes Majority Stake in London-Based Albion
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MDC’s KBS is setting its sights on London by taking a majority stake in Albion, a creative and digital agency.
The move comes as KBS is working to expand its global footprint, and the Albion acquisition will give KBS — which has offices in New York, Los Angeles, Toronto and Montreal — an office in Europe, allowing it to go after clients who need an agency in the region. The terms of the deal were not disclosed.
Albion founder Jason Goodman will continue in his role as CEO of the 100-person shop, and will take on duties to grow the business across Europe, the MIddle East and Asia. Mr. Goodman noted that the acquisition allows both agencies to complement one another in the U.K. Albion, he said, specializes in more “fast-growth early-stage businesses,” given its incubation and acceleration capability with start-ups — which is not KBS’s central focus. He noted that KBS has a more traditional offering that allows Albion to go to market as an more integrated agency than it has been. “It’s a very strategic fit,” he said.
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