Hasta La Creative!

KBS has lured Guy Hayward from Havas-owned BETC Worldwide to be its first global CEO, with a brief to drive growth for the agency’s embryonic international network.

The MDC Partners-owned agency has offices in New York, London, Los Angeles, Montreal, Toronto and Shanghai, but so far has only one global client — technology brand TE Connectivity — which it won in September.

Mr. Hayward said, “The global organization has been built. My job is to bring in global new business and to build relationships with existing clients.” Current KBS clients with a global footprint include American Express, AOL, BMW, Elizabeth Arden, and Puma.

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