May
31
Kayak: Don't make your life a .gif
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Kayak
Best metaphor of a boring routine? A .Gif! We created commercials that look like .gifs to encourage people to break their routine and travel. Though, every single loop is slightly different in details than the one before – just as every boring or annoying day is.
Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Creative Director:Florian Schwalme, Marc Isken
Art Director:Christian Kies
Copywriter:Patrick Klebba, Patrik Lenhart
Executive Creative Director:Till Eckel
Managing Director:Daniel Adolph
Agency Producer:Julia Cramer
Account Director:Stefanie Lehmann
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