May
04
JWT's 'Female Tribes' Looks at Women's Influence on Culture
Posted in: UncategorizedJ. Walter Thompson Co.’s former chairman-CEO, Gustavo Martinez, may be facing a lawsuit alleging sexist and racist remarks, but the WPP agency is trying to lead the conversation on women, with the launch of a report called “Female Tribes.”
Six weeks after Tamara Ingram Mr. Martinez’s replacement unveiled a film series called “Her Story: The Female Revolution,” JWT’s new “Female Tribes” report looks at the rise of “female capital” and the value that women bring to the world as leaders, wealth creators, and artists.
In the report, 76% of women surveyed say there has never been a better time to be a woman, 86% say femininity is a strength, and 76% say they make the majority of financial decisions in their households.
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