JWT Poaches BBDO Exec to Serve as New York CEO
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JWT Worldwide has poached BBDO Europe exec Peter Sherman to serve as the CEO of the agency’s New York office.
The Big Apple is the flagship for the WPP network, which has 200 offices in 90 countries. It’s also the one that Bob Jeffrey, CEO of JWT Worldwide, has been focused on rebuilding for the past year and for which it has been recruiting new talent.
It’s rejiggered the creative team team twice in the past year or so, which is lead by Jeff Benjamin and Matt MacDonald. But JWT New York hasn’t officially had its own CEO in more than eight years. Rosemarie Ryan and Ty Montague –who departed the office to start their own venture in 2010, Co Collective — were co-presidents of the New York office before being promoted to their North American roles.
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