Jan 26

JWT Amsterdam: Light up your fireplace

Posted in: Uncategorized

Light up your fireplace is a set of 5 paraffin blocks displaying the greatest fires in history! The series of 5 paraffin blocks, available in matching box, contain 5 cityscapes of the ‘Greatest Fires in History’. Now you too can watch as Rome burns, or should you prefer, Tokyo, Chicago, London, or San Francisco. And whilst back in the year 66 AD, Rome burned for 6 long days. You can have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine. Arson has never been so fun.

Advertising Agency: JWT, Amsterdam, The Netherlands
Creative Director: Bas Korsten
Concept: Bas Korsten, Mark Peeters, Robert Nelk
Design: Kyoko Takeshita
Photographers: Chuck Studios, Erik de Koning
Producer: Elisah Boektje

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