Justin Guarini Is Singing Sprite in Diet Dr Pepper Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a Cheez-Its professor introduces the “Crunchy Puff,” and a Claritin spot shows just how disruptive seasonal allergies can be. Match.com finds a woman on the street who identifies as a “first date queen.” What’s more, today’s commercials bring the return of two beloved TV stars: Bob Ross, whose nature paintings reveal a message about Straight Talk Wireless, and American Idol’s Justin Guarini, appearing as the Diet Dr Pepper sprite “Lil’ Sweet.”
Additionally, a spot for a Netflix original series called Daredevil is climbing the engagement column.
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