Aug
04
Just So You Know, No One Paid for This Article
Posted in: UncategorizedNEW YORK (AdAge.com) — The sixth-annual MS&L Marketing Management Survey, done in conjunction with PRWeek, found that 19% of the 252 chief marketing officers and marketing directors surveyed said their organizations had bought advertising in return for a news story. That represents one in five senior marketers and is up from 17% last year.
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