Aug
30
Just How Herbal Are Those Essences?
Posted in: Uncategorized
Procter & Gamble Co. is making a bet that Febreze will still smell as sweet when customers know it contains tetrahydrolinalool.
The world’s largest consumer-products company will begin listing the ingredients in fragrances from items like Febreze and Herbal Essences, opening up a new front in the push to make labels more transparent.
P&G had been hearing for years that customers wanted more disclosure, spokesman Scott Heid said. Fragrance “was something they wanted to learn more about,” said Heid, who holds a doctorate in toxicology.
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