Just Because It's Possible Doesn't Mean It's Profitable
Posted in: UncategorizedOne of the biggest issues we face in advertising is that we are confronted with new bright, shiny objects every day that promise to revolutionize the way we can reach consumers and the way that consumers interact with the world around them.
Technology is advancing in unstoppable ways, and there can and will be a tech or digital answer to every need we have. But will those solutions be relevant to who we are as people? We have the ability and the technology to create devices and platforms to support every facet of our lives. It’s yet to be determined if a text from our refrigerator that the milk is low is helpful or annoying. We all do stand in front of the fridge every morning with capable eyes.
It seems as though every time we make a leap forward in technology, we as marketers focus on how we can integrate our brands into the conversation. But just because a platform was developed, it doesn’t necessarily mean it will be widely adoptedand even if it is, should we, as marketers, work to integrate our brands into that particular conversation?
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