Julia Louis-Dreyfus Confronts Her Ex in Old Navy Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
A family takes care of outdoor chores with the help of Walmart, Jeff Goldblum’s Silicon Valley character Brad Bellflower introduces a new search tool for Apartments.com, a father worries for his daughter’s safety in a Michelin cartoon, and Peeps bounce to the tunes of Questlove, Black Thought and Charli XCX in a new Target spot. Finally, Old Navy releases another ad from its spring campaign starring Julia Louis-Dreyfus — this time, she trash-talks an ex-boyfriend at a wedding only to find out his wife got a great deal at Old Navy.
In the engagement column, UnitedHealthcare, Android and Capital One are still going strong.
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