Jul 10

JPMorgan Chase CMO Carla Hassan Fuses Customer-Centric and Values-Based Marketing

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Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories offhand. This is because Hassan’s imperative is customer centricity. Much of the work she’s done on behalf of the brand centers on…

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