Apr
17
Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing
Posted in: UncategorizedEven allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative to personalize messaging. And at a time when more brands are doubling down on first-party…
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