Jun
10
John Oliver Caused Massive Spike in Bud Light Lime Awareness
Posted in: Uncategorized
On Sunday, John Oliver came through on a promise to chug a Bud Light Lime if FIFA President Sepp Blatter stepped down.
After the comedian downed the lime-flavored light lager on his show, online activity around the brand soared. Bud Light Lime digital consumption increased 6,333% between May 31 and June 2, as compared to the period from May 22 to May 30.
Digital marketing company Amobee Brand Intelligence, which measured how often the brand name was seen on 600,000 mobile and desktop sites and on social media, also found that 83% of Bud Light Lime digital consumption between May 31 and June 8 was related to the comedian’s antics. Every other FIFA-related brand saw a decrease in digital consumption following Mr. Blatter’s resignation.
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