Hasta La Creative!

“Let both sides explore what problems unite us instead of belaboring those problems which divide us.” Those are the words we need to hear today—even if they were spoken in the 1960s. President Kennedy believed that each of us are responsible for building a better future for our country. And the New New Frontier campaign captures that spirit through his words, tone and forward-looking message. On July 15, (in tandem with the 60th anniversary of the New Frontier speech) JFK won’t only speak, he’ll become a sounding board for all Americans to submit their visions for a #NewNewFrontier. “JFK believed in the power of people to shape the world and make a better future – it was a core tenet of his presidency and it’s something that is needed now more than ever. The future of our country rests with its people taking action, we’ve seen that come to life in the last few months as more and more people question “normal,” and fight to create a better “normal,” that is truly equal, representative and fair for all.” – Cecelia Parrish, Planning Director at The Martin Agency With so many wondering how we’ll get back to normal, maybe we should ask ourselves, is “normal” what we really want? The ‘New New Frontier’ campaign empowers Americans to voice their ideas on how we can make our country better. “Our last campaign focused on the power of JFK’s words against today’s challenges and that is still at the heart of the idea. His words are so relevant to what’s happening today and a powerful reminder of what a true leader sounds like – we wanted to bring that idea to life but in a more active way than the Words Count campaign. We wanted to go beyond inspiration and get people to do something – because they are the ones who are going to create the new normal, not the people in charge.” – Cecelia Parrish, Planning Director at The Martin Agency And as the country continues to struggle with issues related to systemic racism, the campaign reminds us of the need to confront “unconquered problems of ignorance and prejudice.”