May
20
Joel Ewanick’s First Order of Business at GM: Chevy
Posted in: Uncategorized
NEW YORK (AdAge.com) — Less than a week after stepping into his role as top marketer at General Motors, Joel Ewanick is striking fear along GM's entire ad agency roster by prepping his first big change: shifting creative duties on the $600 million Chevrolet account to Omnicom Group's Goodby, Silverstein & Partners only weeks after it was consolidated at Publicis Groupe's Publicis.
Post a Comment