João Sexto Restaurant: Floating guerrilla advertising and attracts all eyes in the center of Rio de Janei
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Outdoor, Promo, Direct Marketing
João Sexto
How to be noticed in the rush that is the lunch time in any major city? Simple, try to be subtle, “light”. Yes, in a “very light” way, the Enzimas em Ação drew all eyes to the thematic restaurant João Sexto, located in Rio de Janeiro’s downtown. The advertising consisted of a man, characterized in a antique costume, strategically floating in front of the main office buildings next to the restaurant. To compose the scenario, an old light pole and a custom street sign were used. Complementing the advertising, a promotional team handed out flyers with the restaurant’s new Brazilian food menu. The result? In only 48 hours, the restaurant’s commercial activity was doubled, and even after 30 days, the restaurant remained consolidated at 100%!
Advertising Agency:Enzimas em Ação, Rio de Janeiro, Brazil
Creative Director:Lucas Rabay
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