J&J Re-Introduces Tylenol in First JWT Work
Posted in: Uncategorized
This ad for a pain reliever might signal the end of Tylenol’s own headaches.
The Johnson & Johnson brand has launched a spot for brand Tylenol, which began running on TV this week. It’s likely the start of the first big comeback campaign for a brand that has suffered multiple recalls and an FDA decree that required an overhaul of some of the drug manufacturer’s factories.
The ad, which was directed by Drake Doremus (“Like Crazy”) is the first Tylenol work from WPP’s JWT, which picked up the creative account from Interpublic Group of Cos.’ Martin Agency in October last year. The first is a franchise, anthemic spot that features products in the Tylenol portfolio, from extra strength to cold to infants. The ad features vignettes showing how Tylenol-brand products — from Tylenol Extra Strength to Tylenol Cold to Tylenol Infant — do their job so you can do yours. At the end, the voiceover notes that Tylenol has been the No. 1 doctor-recommended brand of pain reliever for many years, and adds: “For everything we do, we know you do so much more.”
Post a Comment