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Add one more to the list of giant marketers launching media reviews: Johnson & Johnson has placed its $2.6 billion global media buying and planning account into review, the company confirmed.

J&J reported $2.6 billion in advertising spending in its 2014 annual report. It joins the three largest global advertisers Procter & Gamble Co., Unilever and L’Oreal in conducting either global media reviews or a U.S. review in the case of L’Oreal.

Among the other giant reviews are Coca-Cola Co., 21st Century Fox, Sony and Volkswagen. Counting J&J, five of the eight largest packaged-goods advertisers in the world are simultaneously conducting media reviews.

Continue reading at AdAge.com