J&J Moves $1 Billion U.S. Media Buying Business to OMD
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Johnson & Johnson has moved its $1 billion-plus U.S. media buying account to OMD from Interpublic’s J3, a J&J-dedicated unit of UM, the company said. J3 will continue to handle media planning, which is the larger piece of the media business from a revenue standpoint, a J&J spokeswoman said.
The move comes less than 19 months after J&J last reviewed its U.S. media business and less than two months since Kim Kadlec, who had been point person on that review, left her post as worldwide VP-global marketing of J&J to become head of relationship marketing at AOL. But the J&J spokeswoman said the change was unrelated to the departure of Ms. Kadlec, whose position at J&J hasn’t been filled.
“We’re shifting some of our focus from a marketing perspective from products to really looking at what consumers are looking for in media,” the spokeswoman said. “We’re taking a look at everything we’re doing and trying to figure out the best mix.”
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